KraM Copywrites

Ad Copy - Naughty G

2009-07-13T18:37:00.000-07:00

Client – Naughty G

Business – Manufacturers of energy drink with ingredient Horny Goat Weed which is believed to be an aphrodisiac.

Target audience : males and females between 18 - 40.

Purpose – To promote the drink as not only a normal energy drink but a drink suitable for party-goers.

Possible copy -

Astray. Mischief. Your Behaviour. ( as above )
Arouse and Excite Your Senses
Party all day, all night
Take me home - I dare you
Spice up the day, boast through the night

Too bad the advertiser decided to go with "Energy, Strength and Performance". Boring isn't it? : (

*Artwork done by - Yong, D'zire Mediad

Ad Mock Copy - TCM College

2009-07-12T19:39:00.000-07:00

Client – TCM College

Business – To promote and develop TCM through appropriate educational and training activities

Target audience : Modern Medical Practitioners registered in Singapore

Purpose – To attract registered “Western Doctors” to take up a Graduate Diploma in TCM

Possible headlines -

Bridge Western Medicinal Values with Traditional Chinese Medicine

Complement your MBBS with a Graduate Diploma in TCM

Is Modern Medical Practice a mismatch with Traditional Chinese Medicine? Think Again.

How is Western Medicine valued against Traditional Chinese Medicine?

Enhance your Medical Profession with knowledge of Traditional Chinese Medicine

Complement Modern Medical Practice with Traditional Chinese Medicine

In Modern Medical Practice, is Traditional Chinese Medicine a mere belief?

A Modern Medical Doctor’s pledge is to respect human life, the same goes for a Chinese Physician who practices Traditional Chinese Medicine

Medical knowledge is limitless. Enhance the knowledge further with Traditional Chinese Medicine

The client decided to go for -
Modern Medical Practice a mismatch with Traditional Chinese Medicine? Think Again.

Mock Ad Copy - Boys' Town

2009-06-23T20:13:00.000-07:00

Client – Boys Town

Business - To help children who encounter difficulties and challenges growing up. Assist those who have behavioural or family–linked challenges as well as those with learning difficulties in school.

Target audience : Parents, school going children, teachers, mass public

Purpose – To change the perception of a boys’ home

-------------------

It isn’t always easy starting afresh but it is harder on the run.

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At some junction, you made a wrong turn.
But soon, we’ll help you find that U-Turn.

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You may have boarded the wrong bus.
But we’ll still guide you in the right direction.

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Boo Boo ...

2009-06-21T19:04:00.000-07:00

Not too sure what I am doing these days but am pretty much like a copy police.

If only I got the job at these ad firms who created these mistakes … and I’ll perhaps be better appreciated by clients and colleagues too.

Can you spot the mistakes? Bet you can easily.

Error 1.

2009-06-15T01:50:00.000-07:00

No offence but copywriters err too.

“Chandelier” and “Balestier” were misspelt.

I guess it might read better with the following:

“We are not having a sale but we are downright affordable! If you can find a product cheaper than ours, we will gladly refund you the difference. “

Or if space permits,

“ We do not have a sales promotion going on because we believe our products are competitively priced as compared to our competitors. If you can find an exactly similar product that is cheaper than ours, we will refund you the difference with no questions asked. “

Or creatively,

“ Sale or no sale, our prices remain affordable just for you. Don’t believe us? Come pay us a visit today! “

Creepy ...

2009-06-13T17:18:00.001-07:00

Earlier this morning, I flipped through the newspapers to look at ads. It is not something unusual I do because advertisements do attract me quite a bit.

I enjoy admiring the good ones and of course enjoy a laugh at the bad ones too. Mean?
Not really. I just take it as a learning opportunity to spot mistakes and make sure I don't make such.

I just wonder why on some ad copies, spelling errors are made and they are not done deliberately.Yes, copywriters are human and can make errors too but I choose to believe the creative house behind it isn't acting professionally.

If only I could find out who created the two ads I spotted and I'll seek a job there. : )

Mock Advertisement - Wrigley Gum

2009-06-10T22:54:00.001-07:00

Client – Wrigley’s Gum
Target Audience – young, often below 40.
Purpose – promoting a new Strawberry flavour

Visual Graphic 1
Portray - Wrigley’s wrapper and some chewed gum
Ants forming a long trail approaching the gum
Text:
If army ants get glued chewing the latest Wrigley’s gum, you too will get glued on a strawberry gum.

Visual Graphic 2
Portray - Shoe lifting away from ground but stuck between is a Wrigley’s chewed gum
Text:
Now you know why we are banned in some countries. Get the latest strawberry gum at your nearest convenience store now!

Mock Advertisement - Four Stars Mattresses

2009-06-10T22:39:00.000-07:00

Client – Four Star Mattresses
Brand – Therapedic
Target Audience – new homeowners, young or old. Middle to upper class.
Purpose – to catch attention with witty ideas and create awareness of the Therapedic brand

Visual graphic 1 :

Portray – A lazy man who wants to continue sleeping in his bed but his dog is trying to get him off the bed by biting and pulling the blanket away from him.

Location - Bedroom

Time of day – morning

Characters – Master and a dog

Items in visual to include the following :

Bed
Mattress
Blanket
Clock to show time of 1145
Dog’s mouth to pull on blanket
Window revealing daylight
Master in bed with a sleeping posture, wanting to go back to sleep

Text :

Sleep can be an addiction with Therapedic

A new addiction - Therapedic

Visual Graphic 2

Portray – A female executive just got home and the first thing she does is to get onto her Therapedic bed as her maid prepares to serve her dinner in bed.

Location – bedroom

Time of day – evening / night

Characters – female maid / tired female executive

Items in visual to include the following :

Bed
Mattress
Clock to show time of 8
Window revealing night
Maid preparing to serve dinner in bed
Female getting ready to get on the bed to take dinner
Female executive clothes thrown all over the floor to reflect how quickly she wanted to get on her bed.

Text :

You can no longer wait to get tucked in

Another dining option – Therapedic

Visual graphic 3

Portray – A costume party is hosted in the living room and the host sneaks away from the party to take some time for a quick rest.

Location – bedroom with a view of the living room through an ajar door ( half closed door)
Time of day – afternoon
Characters – host / a number of friends in party hats and drinks in hand (background seen through the ajar door)

Items in visual to include the following :

Bed
Mattress
Clock to show time of 4
Window revealing light
Smiling Host all dressed up in a costume and lying in bed while the party outside in the living room carries on

Text :

Leave the world alone

Your personal getaway – Therapedic

Mock Ad Copy - Marvel Motor

2009-06-10T22:18:00.000-07:00

Client – Marvel Motor
Business – Exporter of re-conditioned cars to Africa
Target audience – Middle class executives, upper class management, single and family
Purpose – To attract direct consumers and let them import their own cars

Choice 1 -
Fancy importing your own car from Singapore?
Over the years, we helped 150 cars find new owners in Tanzania.
You can proudly be the 151st.

Choice 2 -
Wonder no more.
Dream drives come true with
Marvel Motor.
Import yours today!

Choice 3 -
You can’t change the road traffic.
But you can change how comfortable you want your ride home through Marvel.
Import your car today!

Choice 4 -
This advertisement didn’t come cheap.
But we wanted you to know badly.
You can now import your own choice of car through Marvel Motor.

Choice 5 -
We’ve done it once again.
NO hassle.
NO hidden fees.
Import your dream car now!

Choice 6 -
Sport rims. Body kits.
We have them.
Traffic lights, speed cameras.
We beat them.
Marvel your way through a new drive now.

Artwork - Yong, D'zire Mediad