Ad Copy - Naughty G

Client – Naughty G

Business – Manufacturers of energy drink with ingredient Horny Goat Weed which is believed to be an aphrodisiac.

Target audience : males and females between 18 - 40.

Purpose – To promote the drink as not only a normal energy drink but a drink suitable for party-goers.

Possible copy -

Astray. Mischief. Your Behaviour. ( as above )
Arouse and Excite Your Senses
Party all day, all night
Take me home - I dare you
Spice up the day, boast through the night

Too bad the advertiser decided to go with "Energy, Strength and Performance". Boring isn't it? : (

*Artwork done by - Yong, D'zire Mediad

Ad Mock Copy - TCM College

Client – TCM College

Business – To promote and develop TCM through appropriate educational and training activities

Target audience : Modern Medical Practitioners registered in Singapore

Purpose – To attract registered “Western Doctors” to take up a Graduate Diploma in TCM

Possible headlines -

Bridge Western Medicinal Values with Traditional Chinese Medicine

Complement your MBBS with a Graduate Diploma in TCM

Is Modern Medical Practice a mismatch with Traditional Chinese Medicine? Think Again.

How is Western Medicine valued against Traditional Chinese Medicine?

Enhance your Medical Profession with knowledge of Traditional Chinese Medicine

Complement Modern Medical Practice with Traditional Chinese Medicine

In Modern Medical Practice, is Traditional Chinese Medicine a mere belief?

A Modern Medical Doctor’s pledge is to respect human life, the same goes for a Chinese Physician who practices Traditional Chinese Medicine

Medical knowledge is limitless. Enhance the knowledge further with Traditional Chinese Medicine

The client decided to go for -
Modern Medical Practice a mismatch with Traditional Chinese Medicine? Think Again.

Mock Ad Copy - Boys' Town

Client – Boys Town

Business - To help children who encounter difficulties and challenges growing up. Assist those who have behavioural or family–linked challenges as well as those with learning difficulties in school.

Target audience : Parents, school going children, teachers, mass public

Purpose – To change the perception of a boys’ home

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It isn’t always easy starting afresh but it is harder on the run.

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At some junction, you made a wrong turn.
But soon, we’ll help you find that U-Turn.

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You may have boarded the wrong bus.
But we’ll still guide you in the right direction.

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Boo Boo ...

Not too sure what I am doing these days but am pretty much like a copy police.

If only I got the job at these ad firms who created these mistakes … and I’ll perhaps be better appreciated by clients and colleagues too.

Can you spot the mistakes? Bet you can easily.

Error 1.

No offence but copywriters err too.

“Chandelier” and “Balestier” were misspelt.

I guess it might read better with the following:

“We are not having a sale but we are downright affordable! If you can find a product cheaper than ours, we will gladly refund you the difference. “

Or if space permits,

“ We do not have a sales promotion going on because we believe our products are competitively priced as compared to our competitors. If you can find an exactly similar product that is cheaper than ours, we will refund you the difference with no questions asked. “

Or creatively,

“ Sale or no sale, our prices remain affordable just for you. Don’t believe us? Come pay us a visit today! “

Creepy ...

Earlier this morning, I flipped through the newspapers to look at ads. It is not something unusual I do because advertisements do attract me quite a bit.

I enjoy admiring the good ones and of course enjoy a laugh at the bad ones too. Mean?
Not really. I just take it as a learning opportunity to spot mistakes and make sure I don't make such.

I just wonder why on some ad copies, spelling errors are made and they are not done deliberately.Yes, copywriters are human and can make errors too but I choose to believe the creative house behind it isn't acting professionally.

If only I could find out who created the two ads I spotted and I'll seek a job there. : )

Mock Advertisement - Wrigley Gum

Client – Wrigley’s Gum
Target Audience – young, often below 40.
Purpose – promoting a new Strawberry flavour



Visual Graphic 1
Portray - Wrigley’s wrapper and some chewed gum
Ants forming a long trail approaching the gum
Text:
If army ants get glued chewing the latest Wrigley’s gum, you too will get glued on a strawberry gum.


Visual Graphic 2
Portray - Shoe lifting away from ground but stuck between is a Wrigley’s chewed gum
Text:
Now you know why we are banned in some countries. Get the latest strawberry gum at your nearest convenience store now!