Tuesday, June 23, 2009

Mock Ad Copy - Boys' Town

Client – Boys Town

Business - To help children who encounter difficulties and challenges growing up. Assist those who have behavioural or family–linked challenges as well as those with learning difficulties in school.

Target audience : Parents, school going children, teachers, mass public

Purpose – To change the perception of a boys’ home

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It isn’t always easy starting afresh but it is harder on the run.

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At some junction, you made a wrong turn.
But soon, we’ll help you find that U-Turn.

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You may have boarded the wrong bus.
But we’ll still guide you in the right direction.

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