Mock Advertisement - Four Stars Mattresses

Client – Four Star Mattresses
Brand – Therapedic
Target Audience – new homeowners, young or old. Middle to upper class.
Purpose – to catch attention with witty ideas and create awareness of the Therapedic brand




Visual graphic 1 :

Portray – A lazy man who wants to continue sleeping in his bed but his dog is trying to get him off the bed by biting and pulling the blanket away from him.

Location - Bedroom

Time of day – morning

Characters – Master and a dog

Items in visual to include the following :

Bed
Mattress
Blanket
Clock to show time of 1145
Dog’s mouth to pull on blanket
Window revealing daylight
Master in bed with a sleeping posture, wanting to go back to sleep

Text :

Sleep can be an addiction with Therapedic

A new addiction - Therapedic





Visual Graphic 2

Portray – A female executive just got home and the first thing she does is to get onto her Therapedic bed as her maid prepares to serve her dinner in bed.

Location – bedroom

Time of day – evening / night

Characters – female maid / tired female executive

Items in visual to include the following :

Bed
Mattress
Clock to show time of 8
Window revealing night
Maid preparing to serve dinner in bed
Female getting ready to get on the bed to take dinner
Female executive clothes thrown all over the floor to reflect how quickly she wanted to get on her bed.

Text :

You can no longer wait to get tucked in

Another dining option – Therapedic




Visual graphic 3

Portray – A costume party is hosted in the living room and the host sneaks away from the party to take some time for a quick rest.

Location – bedroom with a view of the living room through an ajar door ( half closed door)
Time of day – afternoon
Characters – host / a number of friends in party hats and drinks in hand (background seen through the ajar door)

Items in visual to include the following :

Bed
Mattress
Clock to show time of 4
Window revealing light
Smiling Host all dressed up in a costume and lying in bed while the party outside in the living room carries on


Text :

Leave the world alone

Your personal getaway – Therapedic