Client – Wrigley’s Gum
Target Audience – young, often below 40.
Purpose – promoting a new Strawberry flavour
Visual Graphic 1
Portray - Wrigley’s wrapper and some chewed gum
Ants forming a long trail approaching the gum
Text:
If army ants get glued chewing the latest Wrigley’s gum, you too will get glued on a strawberry gum.
Visual Graphic 2
Portray - Shoe lifting away from ground but stuck between is a Wrigley’s chewed gum
Text:
Now you know why we are banned in some countries. Get the latest strawberry gum at your nearest convenience store now!
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